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New ‘LorealParis USA’ Website Unveiled

Partners with AOL on site that transitions from tablet to desktop to smartphone.

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By: TOM BRANNA

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L’Oréal has announced the official relaunch of LOrealParisUSA.com, which includes an exclusive, first-to-market content production and syndication partnership with AOL, the beauty company announced today. A full year in the making, L’Oréal says LOrealParisUSA.com is the first major beauty site to be responsively designed for alldevices, allowing users to experience a uniform, easy-to-navigate site whether they log on from their desktop, mobile phone or tablet. The site is a comprehensi...

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